Three Chinese applications and two Artificial Intelligence applications dominate the Top 10 of free downloads on the Spanish iPhone, with WhatsApp holding out as the last bastion of traditional messaging. As more than just a messaging application: in Spain, WhatsApp is religion.

Why is it important. This ranking speaks of an interesting transformation in the digital habits of Spaniards – at least those who use an iPhone: they have embraced Asian e-commerce and generative AI… while maintaining their social ties through the ancestral route that is WhatsApp.

In detail. Temu, the Chinese platform for “ultrafast fashion“, has won first place. A very coveted milestone that says a lot about the level of penetration it has achieved in Spain.

• The mixture of not-so-high salaries with the inflation accumulated in the last three years has been fertile ground for those who promise ridiculous prices.

She is followed by her compatriot Shein in fifth position, while Hacoo completes the Asian trident from ninth place.

Between the lines. The presence of ChatGPT in third place also speaks of the rapid adoption of generative AI in Spain: the user looks for tools that increase their productivity and creativity. A phenomenon that contrasts with the unbridled consumerism proposed by Asian applications.

WhatsApp, in eighth position – it is a more than consolidated application – maintains its hegemony as the undisputed queen of messaging in Spain. This suggests that although we Spaniards quickly adopt novelties such as ChatGPT or Temu, we maintain our roots in social communication through WhatsApp.

turning point. The absence of a classic social network like Facebook in this top 10 marks the end of an era. Threads and TikTok are the ones who fill that void, consolidating the more than evident generational change in the consumption of social content.

Incidentally, this ranking shows a society that is increasingly digitalized in its purchasing habits: it is increasingly common to see e-commerce applications in the top 10. On the other hand, payment applications focus on productivity and personal well-being.

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