Salesforce is going to hire 2,000 salespeople with a very simple mission: sell its AI tools and services, according to reports CNBC. It is a good sign that technology does not necessarily destroy jobs.

Why is it important. The strategy of Salesforce, one of the software giants worldwide, is a halo of hope for those who fear that the arrival of AI will destroy jobs. More than replacing work, it transforms it.

The context. AI needs human talent to be sold, implemented and understood. Marc Benioff, CEO of Salesforce, has just demonstrated this with a decision that clashes with apocalyptic technological discourses: hiring 2,000 salespeople specialized in selling AI products.

AND It already has 9,000 candidates who have applied for this recruitment campaign. In a few months it will launch the second generation of its AI agent, a timing which explains the massive hiring at this time.

Go deeper. Salesforce’s strategy speaks to another way of understanding AI: something that doesn’t eliminate jobs, it redevelops them. Create new roles, new skills, new ways to add value.

The numbers speak for themselves. While AI already manages 32,000 conversations per week, only 5,000 require human intervention. Less than half than before. It is not replacement, it is optimization.

Between the lines. Big tech understands that AI needs a “human touch” to be understood, sold, and strategically implemented.

Technology advances, but human talent continues to innovate. And who sells.

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Featured image | Denys Nevozhai in Unsplash