In early 2023, Meta announced the launch of Threadsa Twitter-style social network focused on the ecosystem of the North American firm. After exceeding the requirements of the European Union, Threads arrived in Spain at the end of that same year. Thanks to its landing in Europe, the platform has signed a meteoric rise that, in addition to placing him between the most popular applications in the worldhave taken Mark Zuckerberg to brag about the number of daily active users.
As pointed out The VergeZuckerberg announced that Threads has reached more than 100 million daily active users. Thus, this is Meta’s first public report on the number of active users of Threads, a platform that has a greater impact in the United States than in Europe. However, this does not mean that it is not tremendously popular, since Zuckerberg revealed that Threads has more than 300 million monthly active users. For this reason, the firm highlighted the growth of its app compared to Blueskyanother Twitter rival that has 25 million users in total.
Threads doesn’t stop growing
Although the platforms are not comparable, since Threads has a giant like Meta behind it and Bluesky is Jack Dorsey’s new inventionthe creator of X, it’s no surprise that Threads is much bigger than its competitor. Furthermore, in recent weeks there has been an increase the release of new featuressome of which seem inspired by Bluesky. In this way, they have released updates such as custom feeds or, for example, collections of accounts to follow, two functions available on the other platform.
To all of the above, we must add that Meta is testing a new feature that allows users to choose their default feed, an aspect that represents a long-awaited change. In fact, its growth could be linked to the appearance of advertisementsan aspect that Meta has wanted to postpone for as long as possible. However, after revealing that they have reached 100 million daily active users and launching new functions, it seems a matter of time before this situation arrives.
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