Google’s last weeks have been marked by the antitrust trial facing the North American company. This, added to the rise of artificial intelligence, has caused many users to use tools like ChatGPT instead of traditional search methods. And, after predict the end of Google as a search engineMicrosoft has decided to back down and through its CEO they have delved into how the company makes a lot of money through Windows.
As pointed out techopiniones, Satya Nadella (top leader of the company) admitted that Google generates more income with Windows than Microsoft itself thanks to products like Chrome. In turn, he pointed out that the operating system It is no longer the company’s star productwhich is why they now prioritize two fields: on the one hand, artificial intelligence; on the other, the cloud computing. Thus, although it is not its main focus, Microsoft continues to work on Windows and uses its momentum as showcase for other strategic products.
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Nadella, in turn, accepted that Microsoft made mistakes in such decisive fields as the browser marketsince Chrome not only dominates with an iron fist, but also far exceeds Edge’s numbers. Additionally, by presenting Windows as an open distribution platform, rival companies can prosper, and Google is taking advantage of this thanks to Chrome and Gemini in fields such as browsers and AI. For this reason, Microsoft seeks to take advantage of its experience to take advantage of tools like Copilota decision with which they want recover ground in weak areas for the North American firm.
Thus, Nadella emphasizes that Microsoft faces several challenges: relaunch Edgecompete with Google Chrome and gain ground through its Bing search engine. However, the company founded by Bill Gates has gone from depend on Windows to diversify so much that it can take advantage of services such as the cloud or artificial intelligence. And, furthermore, they also see past defeats as opportunities to redefine strategieswhich is why they want to use their learning to reduce Google’s impact both in browsers and in the race to dominate AI.
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