A Christmas tradition that we have been practicing since we were children, with the traditional letters addressed to the Three Kings or Santa Claus, is naturally taking on new forms. On Tik Tok, younger users are following a meme that consists of presenting their gift lists, as has always been done, but presented in much more innovative ways, to the point that the list itself is a gift for which the go.

More than 200,000. The hashtag #christmaswishlist It has been used almost 200,000 times. It is not the only social network where it is increasingly used: on Pinterest, searches for “shopping wish list” they have shot up 950% compared to last year. And it is not only about how it is reflected on social networks, but also about the methods to communicate the content of the lists to those interested, that is, to those who have to give gifts.

Generation Z, without complexes. Digital natives have naturalized the communication of gift lists that perhaps previous generations did not show with such joy out of modesty. This article from The Guardian analyzes the custom and contrasts it between different generations, comparing the taboos when making gift lists public: there are studies which demonstrate that “people in general, unsurprisingly, appreciate gifts that are explicitly requested,” more than surprises. In the same article, cultural analyst Casey Lewis states that “I understand there are capitalist and consumer concerns, but for me it’s a lot of fun to see what people want,” and noted that the stigma around lists has disappeared for the Zetas… something that is spreading to previous generations.

The wishlist, improved. Not surprisingly, members of Gen Z use all kinds of tools to boost their lists. The best thing is to see that no matter how much cutting-edge technology they inject, no one is free from the sin of overloaded visuals, and we are going to find, with or without screens, our good portion of inhuman Christmas carols, gifs hardcore and Christmas card aesthetics at a price.

• Powerpoints: As this, this, this either this. Of course, infinite guilty pleasures: contemplating the sizes of the TVs where the presentations are shown, the computers or the prices of the gifts are the real gift that those of us who watch the lists are going to receive.
• Canva or Pinterest: Very similar to Powerpoints (as seen here either here), but here there are plenty of tutorialsbecause the popular and affordable design website abounds in thematic templates. The Shuffles section of Pinterest does the same function.
• Giftful: An application that is gaining a lot of traction is this one that is used to make wishlists of desired giftsbasically a wish list like the ones that digital stores like Amazon have included since the beginning of time, but with purchase links to all types of stores.

Ideas for wishlists. Of course, not all are ideas for your own wishlists, but also for those who don’t know what to give. A simple look at the hashtag wishlists will provide a good amount of ideas for the clueless who leave everything until the last minute, as well as a bunch of advertising of all kinds (obvious, covert and involuntary).

Header | Donovan Dean Photography in Unsplash

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